Going where no water has gone before
Come join the refreshingly sustainable water movement.
The quest for a better water source
Our adventure began with the idea that there's a superior, sustainable water source out there. And guess what? We found it hiding in plain sight – fruit!
Since fruit contains about 90% water, we saw a golden opportunity to upcycle this valuable resource instead of wasting it.
At WAJU, our small team of dreamers and doers are on a mission to make a positive impact by transforming fruit water into a delicious and sustainable beverage.
Chris Oates, Founder
What’s a Waju?
\ wä-jo͞o \
WAter from fruit JUice. Neat, right?
"WAJU" is more than just water – it's a feeling, an emotion, a magical force empowering us to believe in the seemingly impossible.
It's our secret sauce that drives us to make the world a little kinder and life a little sweeter. Now, let's Waju!
Our Secret is in the squeeze
Fruit trees soak up rainwater and their fruit is picked at peak ripeness.
Fruit suppliers press the fruit and dehydrate out the water... we capture and save it.
We then add bubbles, a splash of organic juice & amla berry for extra antioxidants.
You care about your food's origins, and so do we. Our ingredients begin and end with bright, juicy fruit – even the water.
Fruit offers tons of healthy nutrients—and also a lot of sugar. With WAJU, you'll enjoy fruit-sourced vitamin C and antioxidants without the glucose spike.
We're committed to using only organic fruit ingredients – no GMOs, antibiotics, or other oddities – just the clean, crisp taste of water-rich fruit.
A little imagination goes a long way
We're eternal optimists who believe that thinking differently leads to innovative solutions for our planet.